When it comes to online privacy, who’s your Daddy? Apple, right? Maybe Google, too? Just kidding. Probably not. Both Google and Facebook have embraced online privacy but both make their living by taking information from users and selling or using it to make money on advertising.
That’s what they are. Advertising companies. What I find interesting is Google’s approach to bolting features onto various apps– Google Chrome comes to mind– to entice users to their free tools so they can gather ever more information about them.
The latest is an attempt by Chrome to warn you if you’re getting phished. Phished means tricked. Likely you’ve been directed to a website that asked for your username and password, but all too often it’s a fake request. Someone simply wants to steal logins and passwords and that’s an easy and inexpensive way to to it.
A few months ago Google said it blocks about 100-million phishing email messages. Per day. That’s just email. Phishing links are available everywhere, including ads, direct messages, online forums, and pretty much wherever there is a link to click.
Google’s Safe Browsing mode checks every URL of every website you visit, but the list was stored on your computer and only updated every 30-minutes. Now the check is done in real-time so phishers get blocked faster.
Google is really nice about the process, too, as it promises not to keep a log of every website you visit.
Is Google changing its tune about online tracking?
Nope. The search engine giant has so many ways to track you already that pretending to be an advocate of privacy on phishing attempts won’t impact what Google does.