Color me a bit jaded about the Mac. It took a few years but Apple finally addressed the issue with professionals by launching a new cheesegrater Mac Pro that completely ignored the vast majority of the rest of us.
Apple often is a company of too much too late, or too little too soon. Through the years I’ve owned three Mac Pro models and the last was an aluminum cheesegrater. I no longer can afford a Mac Pro.
Apple has more Mac models than you might expect, but more of them are for professionals than the rest of us semi-professional wannabes of the cheesegrater era. MacBook Air is the only Mac notebook without a Pro moniker. Professionals have much to choose from. MacBook Pro, iMac Pro, and Mac Pro. Desktop users have more to choose from, too. Mac mini, iMac (many models), and iMac Pro.
See the problem? Apple is weighty on the professional but doesn’t have much for the semi-professional class unless it’s smaller than a 16-inch MacBook Pro, or it comes with a built-in Retina display, or if it’s just not quite powerful enough to make the grade (Mac mini).
Apple needs two new Mac models.
First, an entry-level MacBook with an Apple-designed CPU inside. Second, an entry-level Mac Pro Lite. Sadly, I don’t see the latter happening as much as I expect the former to launch next year.
Apple’s own chips could power a Mac. The company says an iPad’s chips are more powerful than about 90-percent of all PC notebooks sold, so, why not a lightweight, always-on MacBook that would blow away the under $1,000 Windows PC competition.
Oh, wait. The iPad already does that, right?
Apple won’t manufacture a Mac Pro Lite because the Mac mini has effectively become the Mac Pro Lite. No, it doesn’t get all they way up to Xeon class like the Intel Inside iMac Pro and Mac Pro, but it’s not a slouch, and fully tricked out it’s still less expensive than the old cheesegrater Mac Pro of yesteryear.
I want to think that Apple knows the customer base better than yours truly or other worthy prognosticators and certified Apple Watchers, but then the beautiful trash can Mac tells me otherwise. An entry-level MacBook would be a good machine to increase Apple’s customer base. An Intel Xeon Inside a Mac mini would go a long way toward giving those of us unable to afford a new Mac Pro a Mac Pro we could love.
Oh, and along the way, Apple, stick one of your own chips inside an entry-level iMac and Mac mini; you know, just to get competitive on price.