History has an interesting way of repeating itself in both the future and the present. Every year about this time Apple introduces new iPhone models and a new iOS.
And, like clockwork, every year about this time customers complain about the same things. For older iPhones; “iOS runs slow on my iPhone.” Or, the time-honored, “iOS-whatever is draining my iPhone’s battery.” And, each year Apple announces that iPhone’s new screen is stronger than ever.
Can you guess what happens?
“I’ve had my new iPhone for 27-minutes and already the screen is scratched.”
Apple didn’t call this year’s iPhone Gorilla Glass but did state that it is the “toughest ever in a smartphone.”
Oh, and every year the YouTubers come out with their own tests; dropping new iPhones onto concrete, or scratching the screens with a knife, or dropping them into a blender. The results are always the same. A dropped iPhone will crack the screen or break something. Scratching the screen with a knife will create scratches. And, dropping it into a blender does the obvious. It blends.
What about iPhone 11, 11 Pro, and 11 Pro Max?
Yes, customers are going to complain about a crack or a scratch that came out of nowhere, materialized all by itself even though the iPhone was sitting in a fleece-lined pocket and nobody touched it or used it for a week.
How can you prevent such scratches and breaks?
First, realize that iPhone is a freakin’ supercomputer in your pocket so stop treating it the same way a baboon from the zoo would treat it. Second, if you don’t want to pay for a broken screen– it doesn’t matter whose fault it is; broken is broken– cover it with a decent case. If you’re worried about scratches, cover the display with a screen protector, and then keep the iPhone away from a pocket of coins and keys, or in its own pocket in a handbag.
Finally, AppleCare helps. Jeffrey and I use the iPhone Upgrade Program which includes AppleCare. And, read The Best iPhone AppleCare Story Ever. It’s about an iPhone XR customer who left his iPhone on top of a car, which traveled down the freeway, and, well, it wasn’t pretty.
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