Anybody out there remember one of Steve Jobs’ last acts on stage? It was to introduce the iPad in 2010. He died in 2011. Jobs positioned the $499 iPad smack between iPhone and the Mac in Apple’s product line and there it stayed until the King of iPhone Accessories, CEO Tim Cook, allowed it to languish.
Well, the iPad is back. In fact, all of Apple’s hardware products have been upgraded in the past year or so because somebody at Apple told Cook that Apple was a hardware company, so to sell more Services and Wearables (accessories) the company needed to sell more hardware. iPhone, iPad, and Mac.
That explains why so many of Apple’s gadgets are on sale all over the place. That also runs contrary to stupid analysis that poses as online insight. From you-know-who:
Forget MacOS: The iPad is now Apple’s mobile computing future
Uh, hello! iPhone is a mobile computer; more powerful than 90-percent of all PC notebooks on the market. No. Wait. My bad. That’s the iPad Pro. Sorry.
So, how is it that the iPad will be Apple’s mobile computing future, sans comparison to iPhone?
The Mac and MacOS are not going to die, but for the balance of its customers, Apple has very clearly has chosen its successor.
Bullcrapola to the nth degree, folks. Nonsense. Apple has no consideration to kill off the Mac or create a successor. Apple, even under bobblehead Tim Cook has enough sense to know it’s better to sell you more products than fewer products.
From a marketing perspective, which sounds better to you?
- Buy iPhone and iPad and Mac
- Buy iPhone and iPad
The future of the Mac, compared with iPad or any other product buried somewhere in Tim Cook’s accessories pipeline, is math. Apple sells more than 20-million Macs a year at double the typical Windows PC notebook price tag.
Tim Cook: “Hey, guys. Let’s figure out a way to make the iPad our future of mobile computing.”
Anybody: “Uh, Tim. Isn’t that the iPhone?”
OK what you-know-who is writing about is something called Project Catalyst whereby iOS app developers will have access to tools which can bring their wares over to the Mac and macOS with relative ease.
More familiar apps for the Mac means more Mac customers, right? We’ve seen this story before. iPod had many more customers than the Mac, which brought them to Apple and the Apple Stores, and the iPod Halo Effect was born.
Ipso facto and alakazam. More Mac sales.
iPhone brought yet another Halo Effect. iPad, too. Obviously, someone at Apple not named Tim Cook figured out that maybe familiar iOS-like apps could entice more iPhone customers to the Mac; and with tens of thousands more applications, the Mac would be further differentiated from Windows PC notebooks, and Chromebooks.
Chromebooks? Cheaper than plastic dirt Chromebooks?
Yes. At some point in the future Apple will sell a Mac with Apple Inside; sans Intel. So, think slightly less expensive than a MacBook Air, but with many thousands of familiar iOS-like apps available on the Mac App Store.
And, no. The iPad is not Apple’s mobile computing future. The future is the same as it has always been. It’s all about money.