Even with all those tens of billions in excess cash, Apple has problems that require partnerships. We see it in the supply chain for components, of course, but Apple seems to be dancing with competitors more these days?
Dancing? With whom? Or, is it, With what? Either way, Apple has found a few folks to help out where Apple fails. Uh huh. Where do you find discounted Apple products? Amazon and Best Buy. Where to you go to get broken Apple products fixed?
Apple, and now, Best Buy.
That’s right. Apple has become so big with so many hundreds of millions to a billion customers that Apple Stores in the Mall or downtown or wherever just cannot handle the customer volume. Best Buy has become an authorized repair location for Apple gear.
Here’s the Fortune headline that caught my eye:
Apple Is Partnering With Best Buy for Repairs. Is That Enough to Fix Consumers’ Complaints?
Betteridge’s Law of Headlines automatically says “No” and we don’t even know what their complaints are, right? Does it matter? Haters gonna hate. Complainers gonna complain.
Nearly 1,000 Best Buy locations can now offer Apple-certified repairs with an Apple-certified technician. This brings the number of the third-party repair locations to 1,800, a figure that doesn’t include the just under 300 U.S. Apple Store locations.
So, no more complaining that there isn’t a place nearby to get iPhone, Mac, or iPad fixed, David Gewirtz. Woe is me, indeed.
Apple can’t fix all of Apple’s own problems so it has begun a new era of partnerships under CEO Tim Cook. First, Cook’s buddies at IBM started to buy more Apple kit. Now Amazon is in on the sales game with online discounts. Best Buy has had Apple gear for a long time but now you can go get stuff fixed, too.
Apple’s announcement says there are now three times more authorized service locations than there were three years ago. With the addition of the Best Buy stores, eight in ten Apple customers are within 20 minutes of an authorized repair location
For Jeffrey and I, Best Buy is closer than an Apple Store but traffic in Atlanta tends to make it longer so we’re likely to head to the mall and let Apple do the deeds.
Your mileage may vary. Literally.
Apple is so big with so many successful products and a rapidly growing customer base that it simply cannot keep up. But I thought sales were flat or dropping. Maybe you can’t believe everything you read.