Jeffrey and I have come to the conclusion that many members of the technology press love to hate Apple. We’re also of the opinion that one can easily argue both sides of any point and it pays for tech writers to hate Apple.
A couple of so-called technology writers at Venture Beat give the latest example of misapplied perspectives in The Rise And Fall Of Apple. You knew that Apple rose from obscurity only to fall, then rose from the ashes only to fall again.
Apple’s first foray into truly disruptive technology since the PC wars is basically old enough to drink.
Yep, the iPod will be 18 years old soon. Launched after the turn of the century, iPod helped bring Apple’s iconic brand to a few hundred million customers.
It was followed by a string of lucrative successes with the iPhone, the App Store, and Apple Watch.
Alright. Watch made the list. Already it’s a bigger business than iPod ever was. iPhone, iPad, Watch, AirPods, and Services. That business is bigger than Mac or iPad.
Apple was the standard of innovation and design. Every other company was forced to keep up or die.
Thanks to iPhone, many did.
The 2019 version of Apple couldn’t be further from that reality.
Uh oh. Somebody watched Apple’s content event and got bored.
Gaming, streaming, news. Really? In 2019? Where has Apple been for the last six to seven years?
Yeah. Really? Uh, um. Hey, who else does all that on a single platform? Just asking.
Even product categories Apple once led in, like design solutions for creatives, are getting more innovative makeovers elsewhere — far away from Cupertino. Microsoft, once the butt of the “I’m a Mac, I’m a PC,” joke, suddenly seems alluring to young, hip creatives. Its gorgeous Surface Studio, crammed with functionality and flourishes you’d expect from Apple, has been described as a designer’s dream.
Yes, it has. That’s why Apple sells about five times as many Macs as Microsoft does Surface-whatevers.
Microsoft differentiates Surface products with a seldom used touchscreen, while Apple– put the Mac and iPad together– is the largest PC maker in the world.
To stave off that grim event horizon, Apple and its leadership need a new approach. They need a refounding mindset like that of their archrival Microsoft.
Archrival? Those days are gone. Microsoft sells software. Microsoft sells PCs. How does that compare to Apple’s product line which is broad and deep?
Apple’s product strategy seems to hinge on nickel-and-diming its customers.
You know, like Windows as a service.
In asking Apple to innovate once more, the directive isn’t to rip up their product roadmap and halt all production of phones. For a large enterprise like Apple, steering the whole company in a new direction is neither feasible nor desirable.
Fastest growing business group in Apple is the new kid on the block. Services. Far bigger than Microsoft’s Surface business or cloud business.
Isn’t it strange how math works?
The problem I see with such arguments is the obvious. First, tech writers love to diss on Apple and dish it out, without worrying much about logic, facts, or math. Yes, Microsoft, Amazon, Google, Samsung, and a bunch of Chinese knockoff makers are doing well, but it isn’t as if Apple has not profited since co-founder Steve Jobs died in 2011.
Where are the competitor’s answers to iPhone? To iPad? To Apple Music? To Apple Watch? To AirPods? How many of those aforementioned competitors have more than 1-billion customers?
This is simple.
Technology writers love to hate Apple because the company is a good target. The folks who wrote the Venture Beat hit piece are consultants. As Tim Cook might say, “Those who can, do. Those who cannot, teach.”