Taking your money.
The best businesses make you feel good about it. The best businesses manage to grow their customer base with new products that customers love to use, hence, they buy more frequently. Apple does it best.
What about Google?
The search engine giant is an advertising company, so the vast majority of the company’s revenue and profits arrive indirectly. In short, Google gives you apps to use in exchange for taking information from you and using it to help advertisers manipulate you.
What about Google hardware?
So far, most of Google’s hardware business seems to be a failure. Apple sells more iPhones in a week than Google sells Pixel smartphones all year. Android OS is given away free, yet Google
makes hires someone to build smartphones, tablets, Chromebooks, speakers, and other goodies, none of which do much to help the company’s bottom line.
Why does Google sell hardware?
If corporations are people, too, then a company that behaves like a human should not surprise anyone. A company that makes vast profits on one venture looks for other opportunities to diversify. Apple does it with hardware and services. Mac, iPhone, iPad, Watch, Apple Pay, Apple Music, Beats headphones, accessories, TV and movies, AppleCare and much more– all related, all integrated.
And all help customers to spend more money. Apple, despite getting much of its revenue from iPhone, remains a highly diversified company.
Google? Not so much.
Google sells hardware for a variety of reasons. First, it wants to make money. Second, the company uses hardware to set a standard for so-called partners which use Android OS and Chrome OS for their own hardware, which, oddly enough, competes with Google’s hardware.
Finally, there’s one more reason. FOMO. Fear of missing out. Hardware is a good way to ensure that Google remains at the forefront of what customers and users want. That Google does not make much money in hardware is a non-issue so long as the company can define, measure, and help determine how and where hardware trends will go.