Headlines are a requirement. Unfortunately, they have become the bane of sensible, intelligent, educated, and affluent citizen earthlings. With all the noise permeating from the misinformation superhighway, how will a message rise to the top and catch enough eyes to be an influential read?
Uh, it won’t. Headlines are doomed. Here’s an example from Clifford Colby:
Apple’s biggest flops of all time
I know what you’re thinking. You want in on that one, right? Me, too. Unfortunately, headlines do not always match the reality that follows.
Lower-than-expected sales, unexpected glitches, design fails — it doesn’t always go right for Apple.
Still, juicy, amirite?
Last week, Apple did something it rarely ever does: the company canceled an already announced project. Specifically, AirPower, a wireless charging pad that would power up the iPhone, Apple Watch and AirPods all at once.
Sounds like a cool product. Apple teased it, then went silent, then killed it.
After 18 months, not a single AirPower device ever saw the light of day.
Somebody at Apple saw them, so I suspect that manufacturing the device to Apple’s standards hit a bump in the road. Or, a wall.
Hey, things happen. Get over it. And it’s not exactly as if wireless charging (hint: not really wireless) has become the in thing in the walled garden ecosystem.
You’re here for the juicy stuff, right?
Once in a while — as with the AirPower charging mat — the company stumbles with a product design or launch. Here are 15 times Apple probably wished it had a do-over
The headline says flops. What does that even mean? Did not sell well? Can AirPower be a flop if nobody bought one?
Let’s do a famous Spoiler Alert!
Batteries – iPhones were throttled and Mac notebook batteries exploded. A flop? Nope.
Bendgate – iPhones bent when stuffed into tight jeans wrapped around big butts. That still happens. Flop? Nope.
iTunes & U2 Spam – Apple pushed the U2 album to 500-million iTunes libraries. Free. Flop? Nope.
Apple Maps – Flop? Nope. It’s still here, used by more iPhone and iPad users can Google Maps, and it gets better every day.
Antennagate – “You’re holding it wrong!” was the mantra for iPhone 4’s antenna woes? Flop? Nope.
iTunes Ping – You remember, Ping, right? No? OK, flop.
MobileMe – It was such a flop the name was changed to iCloud.
iPod Hi-Fi – Remember that one? Steve Jobs was on drugs. Flop? Yep.
G4 Cube – The most beautiful Mac ever didn’t sell and was overpriced and got cancelled. Flop? Yep.
You see where much of the list is headed, right? Sales flops. Strategic mistakes aired in public.
20th Anniversary Mac – Flop. $7,500 flop.
Pippin – All-in-one-games that nobody bought; never made it to the good old U.S. of A.
Mac Clones – It was a flop for everyone; Apple and the clone makers; almost killed Apple.
Newton – The future before Steve Jobs saw the future became a joke, a meme of technology gone wrong. Jobs killed it; put it out of our misery. Flop? Yep.
The rest of the list is what you expect. FaceTime security bug, Mac notebook keyboards, the Magic Mouse’s crazy-assed charging cable connector location, Macintosh TV, Apple Lisa, Apple III.
Flop, flop, and flop.
The problem here is the definition of flop. Mistake? Or, poor sales? Every technology gadget maker has such products that just didn’t catch on in the marketplace, and Apple gets a share of that spotlight.