Jeffrey and I debated on the headline above. First, we started with a nod to Betteridge’s Law of Headlines. If the headline ends in a question mark, the answer usually is “no.”
Yet, when it comes to trust, well, who do you trust more? Apple? Or, Google, Facebook, Amazon, and other online stalkers? Or, even hospitals and doctors? Or, should you not trust anyone who lives online with any of your private information?
Importantly, what is more private than health information?
OK, maybe the President’s tax returns, but you get the idea, right? Health information should be private, and among online entities nobody I know of is more private with our private info than Apple, so why not?
Apple CEO Tim recognizes an opportunity when he sees one. Regarding health information:
People will look at this and feel that they can trust Apple. That’s a key part of anyone that you’re working with on your health.
It’s difficult not to agree with Cook because the alternatives to Apple are not the sort you want to consort with on health issues and private health data. I don’t even like it that my nearby hospital and our PCP (primary care physician) are on the same network. Hey, who gets hacked more than hospitals?
So, advantage Apple.
It’s not the way we look it in terms of advantages. The reality is that I know for me, I want to do business with people that have my health data, people that I deeply trust.
Until the F.B.I. gets a backdoor to all iPhones, and drug stores begin collaborating with insurance companies, I’ll trust Apple more than hospitals or doctors.
What’s the fear?
No, not with Russians. Not with sordid characters who do business in the dark. Not even with former lawyers who know all the deep secrets. My fear is that information about my health gets into the Google, Facebook, and Amazon axis of evil, and gets sold to insurance companies or health care providers.
Love it or hate, one aspect of the Affordable Care Act (I refuse to demonize it with a more common title) that most people love is the pre-existing condition ban. If your insurance company finds out you’re taking certain medicines could that give them incentive to raise rates or drop you from the plan?
And information about what I buy is culled by the axis of evil and sold to others. How is that a good thing for me?
So, yes, Apple I want to trust you with my health information, but I ask, “Will it matter?” After all, Apple is in cahoots with Google and does not put a tracker limit on Facebook or Amazon, either?
Fix that first, Tim. I’ll trust you more.