Back in the days of newspapers, writing a good headline was considered an art form. Today, headlines are little more that digital thievery; fake news and link bait combine to steal time, attention, and logical and reasonable thought from readers.
Other than politics, few industries have as many such headlines as wherever Apple plays. Here’s a good one, totally anti-Apple, and a perfect example of why people do not trust much of what they read anymore.
Four ways Samsung’s Galaxy S10e blows away the iPhone XR (and four ways it doesn’t)
See the problem? An Apple oriented website has gone the way of 21st century yellow journalism; in this case trumping up a controversy where none should exist (pun intended).
What is wrong with this headline?
Four Ways Apple’s iPhone XR blows away Samsung’s Galaxy S10e
Bitchslapping Apple is an art form that also leads to greater clicks from readers, and more clicks means more webpage views, and that means more money for advertisers, and that means more money for publishers.
Apple might be struggling to sell the iPhone XR, but that’s not stopping Samsung from using a similar strategy with the launch of the new Galaxy S10 line.
There are no facts in evidence that Apple’s iPhone XR sales are struggling. Apple has said it’s been the top selling iPhone since it was introduced last year.
They may both have the same $750 price tag and premium sensibilities, but the S10e plays by a different set of rules, for better and worse.
Good. Let’s get into a decent shootout between two major brands and their non-premium models. Here’s another example. Andrew Orlowski:
The bigger they are, the harder they fall: Peak smartphone hits Apple, Samsung the worst
Cute headline, yes. Wrong premise, yes. The entire smartphone industry hit a wall recently; a plateau of sorts, but it’s where only the strong survive.
Apple and Samsung both shouldered major market share losses: Samsung down from 20.9 per cent globally to 19 per cent, and Apple down from 14 per cent to 13.4 per cent.
See the problem?
We’re back to marketshare again, and that means inexpensive smartphones went up in numbers, while expensive smartphones went down. Can you guess which companies on the list make the most money? It’s not Huawei, Xiaomi, Oppo, or Others. It’s Samsung and Apple, and the latter gets most of everything good in life, except marketshare.
Why the marketshare game?
It’s easy. Technology writers grab whatever numbers are convenient rather than numbers that are meaningful, and since all such marketshare numbers are mere guesses, nobody bothers to track what they wrote.
Such headlines are written in such a way as to entice readership– that’s the job of any headline– but too often written in a way that is factually incorrect, or, at best, misleading. Need to see more examples of such an artform? I have a few. A thousand words are worth a few pictures.