Word on the streets says Apple plans to save the news publishing industry the way it is saving the magazine industry. Subscriptions. Since Apple isn’t required by law to divulge how well various parts of its business are doing, we don’t have a good idea how Texture, the company’s magazine subscription service, is doing.
It doesn’t matter. Texture is better than nothing and nothing is what the magazine industry was getting on its own. News is Apple’s non-subscription app used by about 100-million Apple customers, and Apple has plans to make News or some derivative a subscription-based service.
Apple wants to save publishers, whether they’re of the magazine variety or newspaper variety.
Apple’s efforts may not work, but kudos and props for trying; it was obvious that publishers could not save themselves on their own.
Why does Apple want to save publishers?
And, product differentiation, which also circles back around to money.
Apple differentiates itself from competitors with key components that range from hardware to software to services. Since Apple’s hardware reigns on the premium end of the product spectrum, Macs, iPhones, and iPads are used longer than Windows and Android competitors. macOS and iOS differentiate the software platforms, but Apple needs even more differentiation and that’s where Services come into play.
Major applications run on all major platforms, but Apple’s suite of built-in apps are second to none. Google doesn’t have the same level of integration as iOS and macOS, and Microsoft’s efforts to copy have been anemic. Office itself is now a subscription suite of apps.
Thanks to the internet’s ubiquity and the changes it has foisted upon people and how they gather information, traditional publishers– magazine and newspaper– are hurting financially. Apple thinks the company can help, hence the purchase of Texture for magazines, and the impending integration of news sources, perhaps in the News app.
I’m OK with Apple’s approach to saving publishers.
Subscriptions are a growing trend and not likely to diminish in the future. An aggregated and well curated application and service provides easy access to the best news and information sources, and for those internet users not advanced enough to use an RSS reader, a subscription will suffice.
Apple’s approach to privacy needs to be incorporated into the publishing system, and the only problem I see going forward is the growing expensive of dealing with ongoing subscriptions.
They’re adding up, and while Apple wants to save publishers, I’m the one footing the bill.