Oh, the humanity! Apple is on the ropes. Apple is on the rocks. Blame APPL woes on the company’s one-trick pony product line– the iPhone. Every major smartphone competitor has a better product and Apple can’t give them away.
Anyway, that’s what you’ve read and heard and somehow or another Apple garnered its second most profitable quarter ever, and APPL is back on top as the most valuable stock in the world. Go figure, right?
Apple’s iPhone lineup is the weakest it’s been in years
Maybe I’m doing the math wrong, but it seems to me that the weakest iPhone line ever was the original $599 model back in 2007. Anemic. It didn’t even have 3G. What’s the problem now?
It has everything to do with the iPhone XR
Uh, OK. Isn’t that the same iPhone that Apple says is its best seller? At barely 25-percent more expensive than the original, how is iPhone XR such a bad device?
It’s sized between the iPhone XS and the iPhone XS Max, but it’s more affordable than both of those phones.
Oh, I get it. Size matters!
Beautiful display. Sturdy case. Excellent camera. Long battery life. Low price.
What’s the problem?
The iPhone XR is made of cheaper materials than the iPhone XS and the XS Max, and unfortunately the difference in quality shows.
Methinks some math is involved somewhere in Apple’s product line strategy. You can’t make the least expensive model exactly like the most expensive model, right?
What did Apple do wrong with iPhone XR?
It should have made the best possible phone it could have at that size instead of sacrificing here and there to fit a price point.
Maybe I’m missing something in the armchair analysis so prolific in BI, but it seems to me that the best possible device at a specific price point has little choice but to cut corners relative to more expensive products.
Isn’t that math?
Two years ago, in 2017, Apple had an iPhone at every size and price point.
Well, no it didn’t. iPhone SE started at $349 and went to iPhone X started at $1,049, a range of barely $700. I counted. Eight models. iPhone SE, two iPhone 6s models, two iPhone 7 models, two iPhone 8 models, and iPhone X. Eight? Check.
What about this year? So far, and the year is yet young, seven models since iPhone SE was discontinued (and what pundit isn’t expecting an iPhone SE 2 to show up this spring?). iPhone Xs Max and Xs, iPhone XR, two iPhone 8 models, and two iPhone 7 models. The price range goes from $449 to $1449, a range of $1,000.
What’s wrong with the iPhone’s line vs. two years ago?
It’s not as diverse or straightforward.
It’s missing one model. One. And the dollar range is broader and the new products have faster processors, better battery life, better displays, and more storage?
Am I missing something?
When you look at the current iPhone lineup, the quality of the phones tends to get better with size.
And price. You missed price.
You’d think Apple would make the best possible phone for any given size, but the iPhone XR is intentionally inferior to fit a price point.
“You’d think.” Doe anybody else think that? That must mean the beloved iPhone SE was intentionally inferior to the iPhone XS Max just to fit a price point.
If Apple wants to reinvigorate the current iPhone lineup, it should consider a $100 price drop across all three new phones.
Yeah, that’ll work. Brilliant. Who would have thought price would have any effect on demand and supply?
Oh, by the way. Don’t forget BI’s business model. Contributors are paid to write drivel that attracts readers, even if the drivel doesn’t make any common sense.