Guess what? You can’t repair your Mac. Or, your iPhone or iPad or Watch or AirPods. Why not? Those gadgets are just too complex for the average customer to repair so Apple doesn’t make it easy to do yourself.
Guess what? Apple isn’t alone. While ‘The Right to Repair’ remains a political issue of sorts, and Apple is on the wrong side of the issue, the reality is obvious. Today’s products– all of them, not just those from Apple– are too complex to repair ourselves.
So-called technology writers– those who claim to understand the technology industry– claim that Apple doesn’t want you to fix your iPhone because of planned obsolescence which, loosely translated, means money. Apple is making your iPhone, Mac, and iPad obsolete because the company wants more of your money.
Apple CEO Tim Cook indicated one of the reasons for the recent sales drop was reduced pricing on iPhone battery replacements, which made some older iPhone models last longer (they still get to upgrade to iOS 12.x), and ipso facto and alakazam– those customers didn’t upgrade to newer iPhone models.
How many iPhones does Apple sell to people simply because the battery in their existing iPhone is worn? Over the years there’s been a great deal of chatter around the subject of “planned obsolescence,” and here we have Apple essentially confirming that this is indeed part of the business model.
Only Apple knows, but it is common knowledge that Apple customers hold onto their iPhones, iPads, and Macs longer than Android or Windows PCs, so where is the math to support the assertion of planned obsolescence? Hey, the very nature of technology means planned obsolescence, right?
Does Apple want you to fix your iPhone? Or, Mac? Or, iPad? Or, anything else it sells? No.
That isn’t so much planned obsolescence as it is the nature and essence of modern technology. Yet, technology writers only point to Apple as the bearer of bad news and planned obsolescence. And, they offer no proof, no math, no charts, no nothing to back up the assertion. All you’re going to get from technology writers is a screaming headline that attacks Apple.
Anything anti-Apple gets more readers– and advertising eyeballs– than anything from HP, Dell, or Samsung, despite the fact that all three companies have a larger customer base. Insightful analysis? Meh. Common sense? Pfft.
Now, about the so-called Right to Repair. Apple is against it and makes their products more difficult for customers to repair, which requires us to take our products back to Apple or authorized repair centers to fix. That’s wrong. Apple should make step-by-step manuals for repair, and the parts we need, to repair what we want. When we screw it up, then Apple can charge us more to re-repair our repairs.
That’s only fair, right?
But let’s not blame only Apple. We see the same self repair issues everywhere; cars, trucks, washers and dryers, refrigerators and air conditioners, microwaves and stoves, and almost anything that uses electricity.
Get over it. But tell Apple to give us both the right and the means to repair whatever we can.