While I’m at it, let me engage in another pet peeve. Fake outrage. You see such yellow journalism on Forbes Magazine all the time. Forbes and Bloomberg seem to engage in such anti-Apple rhetoric with increasing abandon.
Why? Eyeballs. Such sensationalist– fake facts, fake perspective, fake outrage– is nothing new and has been around modern journalism at least as far back as the printed word. Unfortunately, in the information age– which is more misinformation than actual information— it’s the dominant form of communication from media to viewers or readers.
Here’s an example from ZDNet where a technology writer grumbles about how iCloud made shopping at an Apple Store a huge mess. Jason Perlow decided to back up an old iPhone while buying a new iPhone— and not at home where it should have been an easy backup. Where? In a busy Apple Store where bandwidth can be shared with hundreds of customers:
So the Genius begins the backup process using the in-store Wi-Fi. The old iPhone says it’s going to take 30 minutes.
Been there. Done that. Backups take longer than estimated, right? I have my iPhones and iPads backed up to iCloud every night. Unattended. And, if I choose to force a backup, the effort is little, but the time varies; still, seldom more than five minutes or so.
Why 30-minutes? And why didn’t an experienced technology writer know to choose a different path? I know that, and ZDNet won’t pay me for correcting their ways.
It turns out the Boca Raton Apple store has a shared 100 megabit connection with asynchronous 14 megabit uploads. And the store was absolutely filled with people trying to do the same thing competing for that bandwidth. It was iPhone XR Upgrade Day.
See a problem?
My problem would have to be a serious one for me to walk into an Apple Store on iPhone Upgrade Day, or anywhere near Black Friday, or between Thanksgiving and Christmas. Why? Crowds slow things down.
We ended up leaving and getting dinner. At home, it took a whole three minutes to do the job.
Why didn’t Mister Technology Writer know that? I know that. Chances are good that you know that. Maybe we know it because of 1) common sense, or, 2) experience. But why doesn’t someone who supposedly knows about technology know that?
There are a few ways this insanity could have been avoided. One is that Apple should give every single iOS device as much free cloud storage as it needs to carry its local storage load.
See? Bad Apple. Blame Apple.
Funny thing. True story. iPhone and iPad users get to choose what gets backed up to iCloud.
I have to imagine that a large portion of the customer satisfaction issues have to be related to data transfer issues and having people sit in there and wait for their phones to get data moved from one device to another for hours at a time.
I don’t have that problem. I don’t know of anyone– other than tech writers who love to gin up controversy for a link bait article– that have that problem. I do know some iPhone and iPad users who don’t know about how to backup to iCloud, but it’s easy to set them on the right path.
They need to develop some sort of toolset for this purpose if yearly upgrades become a more common practice.
It’s called iCloud. It seems to work well for the vast majority of iPhone and iPad customers who don’t need it to work poorly so they can get paid to write about it. By the way, I thought people were not buying new iPhones every year.
Here’s what I ran into right at the end of Perlow’s screed.
Have you had similar experiences when having to transfer iOS data and trading in devices in an Apple Store? Talk Back and Let Me Know.
Since there were no reader comments would it be safe to assume than other readers recognized the fake outrage, then compared it to their own ability to make timely iCloud backups an automatic process, and decided, “Move along. Nothing to see here. Except fake outrage?”