It’s high time that we call it like it is. Or, perhaps call it as I see it (which often is a close facsimile of how it is). We owe a debt of gratitude to the folks who starred in Watergate.
Without them we would not have had to endure Apple’s terrible iPhone 4 Antennagate era. “You’re holding it wrong” became the mantra of that era. Then along came iPhone 6 and Bendgate. It was what it was. A device that could bend in the middle if you applied enough pressure. Cars work the same way. It’s math. Or, maybe science.
Apple has had a few blunders through the years and not all of them managed to make the annals of Scandalgate. Remember MobileMe? How about the iPhone display’s Touch Disease? Slowgate was never much of a thing except among, 1) bored technology writers, 2) government officials with fake outrage, 3) lawyers with no ambulances in sight.
The technology industry has become like the TV and movie industry. Everything is a remake. Nothing is new again because it’s much easier to rehash history with difference faces. Michael Gartenberg, former Senior Marketing Director at Apple Inc., returned his new iPad Pro to Apple.
Some new iPad Pros come with a decidedly visible bend in the middle. Apple says that’s normal. Gartenberg didn’t think so and he was trained in the user humanities at Apple. A new, out of the box, and expensive iPad Pro should not display a visible bend. Period. End of story. How did Apple respond to the news that a growing number of such iPads were bent?
Apple Senior VP Dan Riccio:
Our current specification for iPad Pro flatness is up to 400 microns which is even tighter than previous generations. This 400 micron variance is less than half a millimeter (or the width of fewer than four sheets of paper at most) and this level of flatness won’t change during normal use over the lifetime of the product. Note, these slight variations do not affect the function of the device in any way.
Translation: “It’ll still work OK. What’s the beef?”
If a small number of iPad Pro models left their birthing pool in China and were delivered with a slight– but visible– bend in the case then Apple should move to correct the problem. If the bend is inherent in a device so thin that it comes pre-bent, then Apple has Bendgate 2.0 on its hands and deserves all the criticism the company can get until the bend is rectified for current and future iPad Pro models.
I get it. Thin is in.
Most of them will end up inside a case or Apple’s Smart Keyboard Folio and the bend will remain unseen. That’s not the point. Perception is reality. If I bend my iPad Pro, then it’s my bad. If Apple pre-bends my iPad Pro, then it’s Apple’s problem to fix or replace.