Do you remember the original iPod? 1,000 songs in your pocket. The little portable music player that could made minced meat of the entire music industry by raising the bar of expectations. More music came in ever smaller iPods.
Do you remember the original iPhone? Not only was it an iPod, it was a cellphone, and an always connect internet device with real email, a real browser, and a method of intuitive navigation that did not require a manual to be carried in your other pocket.
Today’s premium smartphones are gargantuan beasts with more capability and mobility than a Mac. Yes, they are that powerful and the only feature they lack that a Mac already has is screen real estate. Samsung wants to change that by reinventing the tablet. And putting it into your pocket. As always, a picture is worth a few thousand words.
Such a device is made possible by Samsung’s display prowess; displays which power most of the premium smartphone market. Samsung mobile CEO DJ Koh:
When we deliver a foldable phone, it has to be really meaningful to our customer… If the user experience is not up to my standard, I don’t want to deliver those kind of products.
But exploding smartphones are OK? Sorry. That was uncalled for.
No technology gadget maker is better than Samsung at throwing new products, functions, and features against the wall of marketing to see what sticks. Refrigerators with iPad-like displays. Washers and dryers which team up with smartphones. You get the idea.
Possibly when we start selling the foldable phone, it may be a niche market, but definitely, it will expand… I’m positive that we do need a foldable phone.
If the technology is there, why not? Who doesn’t want an iPad in their pocket? After all, isn’t screen real estate the one big drawback to owning an iPhone? It’s not a Mac. It’s not an iPad. It’s a device that fits into a pocket and the laws of physics require said device to be smaller than the pocket.
Maybe what we could use is a TARDIS-like pocket instead of a smartphone the size of an iPad that folds up into an iPhone that fits into the pocket.
I have no doubt that Samsung has the capability to design, build, and attempt to sell a foldable iPad-like tablet that will fit into the space once held by traditional smartphones. That’s Samsung. It’s what they do. Koh is almost 100-percent correct.
It may be a niche market.
No, it will be a niche market. Why? iPads are not Macs. Macs are not iPhones. iPhones are not iPads. Each has a place in our digital lives and despite many attempts, I already know I cannot hold an iPad in one hand and navigate through applications the same way I can on my iPhone. The idea of a foldable smartphone with tablet-like screen real estate will be attractive to some, not to many.
Well, not until Apple invents TARDIS pants.