News organizations which once were considered trustworthy have fallen prey to the most disgusting yellow journalism hacks from the early 20th century. This will not end well. Remember Forbes magazine? They’re the Sears of business journalism. The Pan-Am of financial fortune telling.
The trend is clear. Online magazines struggle to make money the old fashioned way– earning it with good journalism and a trusting readership– and resort to ginning up controversies and targeting companies that won’t bother to strike back.
Shame, Forbes. Bad. Down boy. Apple is not doing as badly as you want your readers to believe, so stop all the muck raking and smear campaigns already.
a planned attempt to harm the reputation of a person or company by telling lies about them:
They accused competitors of mounting a smear campaign to drive them out of the market.
Earlier this week on Mac360 I wrote about some recent examples.
Apple Has An F-ing Problem It Cannot Fix
F-ing? As in Forbes? Here’s another example from Anna Tobin:
App Store Loses Favor As 70% Of Apps Globally Downloaded Via Google Play
Factual? Maybe. Only Apple and Google know for sure and they don’t exchange such numbers, so the best anyone can get are the usual suspects; guesstimates. Here’s the problem with Forbes. Even if factually correct, the headline and the article are misleading.
App Annie reveals that there have been 330 billion apps downloaded from Google Play in the first decade of its existence. This is almost double the 170 billion downloaded from rival Apple App Store, which celebrated its tenth birthday in July this year.
Guesstimates. But it doesn’t matter. Why not? Because there are at least twice as many Android smartphone customers on planet earth as iPhone customers so you might expect such numbers.
What’s the reality? As usual with Forbes, the pertinent details are kind of buried near the bottom.
When it comes to money, however, things aren’t looking as spectacular for Google, over $85 billion has been spent in Google Play since 2012, while the latest figures for the Apple App Store show it took $130 billion between July 2010 to December 2017.
In other words, Apple’s iPhone App Store is wildly successful and brings in far more revenue and profits for developers than Google Play, despite Android’s massive marketshare advantage. Should that not be the real story here?
Why isn’t that the real story?
Mainstream media loves to knock on the market leader, and wherever possible they favor Google, Microsoft, and Amazon, and look at Apple’s riches and 1-billion satisfied and loyal customers as some kind of fluke ready to be knocked off the temporary throne.