Name the major trackers, data collectors, privacy miners, and rich technology companies where you are part of the product. Facebook and Google should be high on your list. Both are not just following your online whereabouts, they’re stalking you.
Guess who else needs to be added to the stalker list? Amazon. Yeah, that Amazon. The one with the friendly logo that promotes everything from A to Z. A-m-a-Z-o-n. Get it? Well, that everything also includes advertising; a rapidly growing revenue stream and profit center that added more than $2-billion to AMZN’s financials.
Most of Amazon’s revenue comes from online retail sales. Most of the profits come from Amazon’s cloud services business. But the Other category has a sleeping giant. Advertising. Advertising that competes with Facebook and Google. Advertising online, by nature, requires
tracking stalking users and customers.
The way it works is rather simple but also not easily visible. As you travel around the interwebs various and sundry advertisers and tracker entities track which websites you visit. From such tracking they– collectively– can determine who you are, where you live, how much disposable income you have, your religion and politics, and they gather information about your offspring.
In many cases such data culled while you are online is mixed and matched and sliced and diced with other information Facebook, Google, Amazon, and many others collect. Collect? How about cull. From that information, these advertising giants can toss advertisements in your face designed to sway your thinking about products, politics, and who knows what else.
For Amazon, the persuasion is obvious. They want you to buy stuff. From Amazon. Or, sign up to Amazon Prime and use stuff– movies, TV shows, music, et al. Simply put, all that backside tracking and culling and collecting and slicing and dicing of data is designed to segregate you from your hard earned money.
Yeah, I know. It’s that simple.
Have you ever noticed that when you search for a particular product on Amazon or Google or elsewhere, that for the next week or two you get hounded to death by advertisements that promote the same things you looked for? I think there’s a spam connection in the mix, too, because I can search for wading boots (a necessity for fishing in north Georgia), and get email spam for weeks– with sales on wading boots.
In some ways, Amazon is worse than Facebook and Google. For example, if I buy a pair of wading boots on Amazon, for the next three months I get email from Amazon telling me about other wading boots– as if I’ve started a wading boot collection.
Yes, Amazon is tracking us the same as Facebook and Google and other online stalkers. Oh, by the way, Amazon Prime annual subscription just went up another 20-percent. Can you name the richest man in the world? Microsoft’s Bill Gates? Apple’s Tim Cook? Facebook’s Mark Zuckerberg? No, no, and no. It’s Amazon’s Jeff Bezos. His net worth is sufficient he could buy everything Amazon stocks. Amazon is the world’s second trillion dollar company. That’s not by accident.
Bezos and Amazon are an example of what we here in Georgia call The Golden Rule. Them with the gold gets to rule.