Some of those didn’t know there are alternative search engines. One uses Google, but also Bing. Another just uses Bing because of a fear and hatred of Google. The last one that does not use Google uses DuckDuckGo.
Why do so many of Apple’s customers use Google to search the interwebs?
First, Google is the default search engine in Safari, and Safari is the most used browser on Mac, iPhone, and iPad. Second, Google is the name brand of search engines. For crying out loud, Google is a verb. Google it! is what we do to find something online.
What’s wrong with using Google to search the interwebs? Google is free. Google is fast. Google’s search results are decent (once you learn how to handle keywords appropriately). Well, one good reason to choose an alternative is Google’s insidious tracking your whereabouts while online. Uh huh. That’s right. Google tracks you.
Google not only tracks you, but the search engine giant gathers information about which websites you visit and when (Google Analytics is the most used online tracker among websites– not used on Boomer or any of the Villagers websites), and gathers your search engine entries and stores all that data so advertisers can find better ways to sell products, manipulate your thinking regarding products and politics, and, well, it gets worse from there.
Doesn’t Google have competition?
Not much. Microsoft’s Bing is an also ran. I like DuckDuckGo but it requires more searches to get similar results that show up on Google with fewer clicks. Yahoo! is like Bing. Ask.com, AOL.com, Wikipedia, and WolframAlpha are specialized search engines (here’s a Top 10 List of search engines).
What Google doesn’t have is good competition. Except for DuckDuckGo, the major search engines also track their visitors.
What could Apple do?
Apple has enough clout in the industry– and enough cash– to buy DuckDuckGo and make it the default search engine on Safari, and use some of that cash to make it a better search engine without all the tracking mechanisms that Google uses to stalk users. Then, Apple could create an iCloud VPN (virtual private network) so customers would have yet another layer of privacy and a respite from all the
tracking stalking going on by the likes of Google, Facebook, et al.
All that tracking gathers information which is used against you to help marketers, advertisers, promoters, and politicians to change your thinking, manipulate your attitude about products or candidates. I don’t mind the thought of an Apple freeway– free of tracking. And I’m willing to pay for it.