Got TV? Of course you do. But do you have the television of the future? Me neither. Last week we hooked up a spanking brand new 55-inch 4K HDR television to our Apple TV 4K. Television never looked better.
Television is dead. Alright, television as we know it from the history books is dead. I remember television from far too long ago; from when black and white went to color; from when the Atlanta market had a handful of television stations and FM radio stations didn’t have commercials.
Television in 2018 is in the middle of a revolution that some of us failed to predict and the rest of us don’t know what’s happening. Apple TV 4K, for all the beauty of video it brings to the flat screen, is not the future of TV.
Look around. You’ll see it. It’s probably in your hand often, or in your pocket, purse, or bag. Television has gone mobile. From YouTube to Facebook to p-o-r-n, television is everywhere, all the time, and in higher quality than ever before, but on more non-TV devices.
My wife and I saw the generational gap this weekend when our children came in to view the new 4K HDR TV and 4K video streaming from Apple’s iTunes and Amazon. They loved it. They watched one video. When we saw them again one was looking at YouTube videos on his iPhone, and the other was scouring news videos online on her iPad (for a school project).
Videos are everywhere these days and they’re viewed on mobile devices, including notebooks, more often than people subscribe and view cable TV. That’s right. Cable TV viewing is down because cable TV subscribers are down (in numbers). The growing trend is to view videos– in whatever form they exist or are convenient– on mobile devices.
I don’t think we overspend on Apple TV 4K and the 55-inch 4K HDR television. We spent more on a flat panel plasma TV a decade or so ago. YouTube has 4K videos. iPhone and iPad do not have 4K displays. Yet. But you’d be hard pressed to see a problem with high resolution videos streaming onto iPhone, iPad, or high end Android devices these days.
The visual quality of 4K HDR is stunning. Absolutely stunning. Especially so when compared to the bulky television sets my parents owned while I was growing up. My iPhone shoots 4K video. It displays HD video. In my hand. And I can subscribe to streaming services that bring cable TV via Wi-Fi or cellular data. To my hand. 24/7. Anytime night or day.
Is it any wonder cable TV is losing subscribers? This sea change in viewership tells me that Apple’s strategy for Apple TV 4K, and streaming services via mobile devices, probably is what Apple should be doing.
After all, Sling TV, YouTube TV, PlayStation TV, DirecTV Now, and all the other streaming television services are just pushing cable TV as it was in 1999 but in higher quality.