Thanks to a billion mostly satisfied customers and a product line that breeds an element of journalist lust, Apple is well served by the 4th estate. The company’s many rabid fans can write, you know. Guess what?
Writing is all the rage these days and it isn’t always writing that benefits mankind. There are zealous right-wing and left-wing publications that ply their trade is abusing facts and sensibilities.
Some of them, it would appear, work as contributors for Forbes where the motto is ‘Opinions expressed by Forbes Contributors are their own.’ Seriously. Once the check has been cashed, who wants to own such drivel except the drivel makers?
Some would call what Ewan Spence dispenses journalism. Well, it may be the written word, but is it really journalism as much as it is digital drivel?
Journalism refers to the production and distribution of reports on recent events.
That can’t be the case because Spence’s most recent is an opinion on events regarding Apple, Inc. which haven’t happened yet.
The word journalism applies to the occupation, using methods of gathering information and utilizing literary techniques.
Forbes pays Spence for what he writes? OK, what does he write? Check out this one:
iPhone X Plus Mission To Save Apple Will Fail
Uh, OK. So, the iPhone X Plus mission is to save Apple? From what? And it will fail? How? And from what? So many questions, so little time.
Apple may have had bold expectations for sales of the iPhone X, but while it was the ‘best selling iPhone each week’ the year on year growth of the iPhone family has been disappointing at best.
Disappointing to whom? Industry writers? Apple’s revenue and profits are up and the company crossed the $1-trillion valuation threshold and stockholders get dividends so excuse me if I have some problems finding anything disappointing with anything Apple does.
Except sell an iMac Pro for $999.
Will the presumptively named iPhone X Plus kickstart a super cycle of growth?
Mr. Spence, didn’t you already say that whatever Apple does it will fail?
That’s the plan, but can it work?
Plan, meet mission. Mission, meet plan. But it doesn’t matter because, Mr. Spence, you’ve already declared it a failure, right?
So, move along. Nothing to see here. Mr. Spence. Mr. Spence. Please move along.
Apple has been in this situation before, with a rush of sales for a brand new ‘large screened iPhone’.
Had did that work out? Please see the latest AAPL valuation and count the money Apple has stored all over the world.
There’s no evidence of any increased demand for a larger screened iPhone X.
There’s also no evidence of intelligent life in the universe. Forbes is still looking.
If you’re looking for double-digit year on year growth in the iPhone family, it is very unlikely to be found in an oversized update to last year’s iPhone X.
I’m not. Apple has not announced double-digit YoY growth as a projection, either. But it is obvious that Forbes’ editors have yet to find intelligent life among earth’s journalists.
Apple will not be saved because it is already safe. Well, safe except from ridiculous notions spawned by the spawn of technology writers well versed in the tricks of their trade.
Making mountains out of molehills.