Humans are rather interesting creatures. That’s coming from a human, of course. I know because my mother had me tested. We talk to each other to communicate, to comfort, to teach, and sometimes to direct and dominate (for good or not so good).
We also talk to ourselves. We talk to our pets. We talk to God. We talk to inanimate objects. We talk to traffic. More and more we’re talking to Siri. That’s right. Siri. We don’t ask for much from Siri, partly because she’s not all that understanding, can’t remember context too well, and doesn’t have enough tricks up her sleeve to be really useful.
Siri understands the spoken word and Siri can search. Since we humans are such clever creatures, we figured out that Siri can search pretty well, so we’re asking her to search more and more.
A company that tracks such things put all the world’s numbers into a hat and pulled out a big one. Talking speakers search for something about a billion times a month. That’s a big number. But as big numbers go it’s not so big when compared to other numbers. A billion times a month. Since Apple has about a billion Mac, iPhone, and iPads that run Siri, that means we’re all using Siri to search about once a month but nobody else is. That’s not too much, is it? Or, there is someone out there using Siri a billion times a month. Or, every other talking speaker is getting asked a billion questions a month.
The company also has a few colorful graphs which describe the so-called talking speaker market– Amazon Echo and Alexa, Google’s whatever-they’re-named speakers and whatever name it uses for its own talking assistant, but not much on Siri, although it seems to me that Apple already has more than a 1-billion talking speakers in the world. Surely someone talks to Siri besides me.
So, my question is: “Do you talk to Siri?”
Apple probably knows exactly how many questions we ask of Siri, how many searches Siri is required to make on Mac, iPhone, iPad, Apple TV, Watch, and HomePod. Apple isn’t saying. Why not? It’s like comparing Watch, HomePod, and Apple TV to iPhone sales. Even a decent number would pale in significance compared to iPhone so Apple stays mum.
How many searches does Siri get each month? Apple won’t say, but the people who count such things pulled a number from the rabbit hole and says it’s a billion or so, give or take a bit. Our habits on the Mincey Plantation™ probably mirror those found by researchers. We use Siri more. More for traffic. More for weather. More for sports scores. More for music. More for dictation.
Over time we’ve become more accustomed to talking to Siri, asking questions, and knowing what to ask so as not to stump the poor dear and not to get ourselves frustrated by anemic responses. You know. Like talking to teenagers.