Name another technology company that can do what Apple is doing with Watch. Samsung? Do they still make smartwatches? You never see them around. Fitbit? More people don’t use Fitbit devices than bought them. No, only Apple could do what it does with Watch.
While Apple detractors, critics, and nattering nabobs of negativism– members of the technorati elite politburo all– called the device a failure before it was released, Apple’s executives knew where the puck was going to be and decided to skate in that direction instead of being deterred from those who write with negative bias in mind. Yeah, it’s a thing and it works.
Look around. Long after the iPod died and became a footnote in Apple’s history, the iPod Effect remains. Apple’s executives knew the iPod was a hit when they started to see those iconic white earbuds in the wild. Look around. What do you see? Apple Watch.
Why is Apple Watch a thing?
First, there is no single telling characteristic, feature, or function that makes Watch a must have device. Yet. Well, maybe other than telling time. Watch has become a device which is greater than the sum of its parts. Fashion? Check. Notifications? Got it. Alarms and alerts? Natch. Health tracker? Of course. Exercise tracker? Uh huh. iPhone accessory? For now.
Watch with LTE is the first step in moving the device away from iPhone to become something of a standalone timepiece with brains. For now you still need iPhone to set it up, and a cellphone account to make Watch work without iPhone but note this– where Watch is today is where the puck was going to be a few years ago after the device was introduced. Funny how critics and naysayers couldn’t see that and called it a failure.
Amazon should have such a failure in Echo, huh?
The descriptions above tell us where the puck is today and not where the puck will be in the near future. So, what’s coming to Watch?
Already the device is one of the best heart monitors you can carry around that can do phone calls, text messages, and play games. What’s next? We should expect to see a growth in iterated improvements; better screen, longer battery life, perhaps a different case design, but the horizon isn’t always easy to see or predict when it will arrive.
Watch with an electrocardiogram monitor built-in sounds futuristic but there’s already a Watch band which does the deed, and reportedly Apple is working to build-in such monitoring in a future model. Word on the proverbial streets of Cupertino says the company is working on the Holy Grail of wearable devices– a real time glucose monitor to measure blood sugar levels for diabetics.
See what’s been going on? See what’s going on now as Watch becomes the chosen device that mashes up fashion, exercise and health monitoring, with alerts and notifications, combined with a cell phone?
Watch is a thing.