Seriously. Who else besides Apple knows how to blend design to usability, marries engineering with manufacturing, and knows how to make a buck the old fashioned way. By selling stuff people want to buy and use? Nobody.
Apple’s Steve Jobs once proudly raised a pirate’s flag over the Mac headquarters back in the day. Picasso once said, “Good artists copy, great artists steal.” Jobs once said, “We have always been shameless about stealing great ideas.” All technology companies steal. It’s the nature of the business, right?
I will spend my last dying breath if I need to, and I will spend every penny of Apple’s $40 billion in the bank, to right this wrong. I’m going to destroy Android, because it’s a stolen product. I’m willing to go thermonuclear war on this.
Apparently stealing is OK if what is stolen is worthwhile, but being ripped off by others is criminal. Whatever.
What’s become obvious in recent years is this. Apple has a problem with pride. The company is too proud to admit when it has a problem, often very slow to recognize changes in the market and customer base, and goes its own way come hell or high water. Here is an example.
The iMac Pro comes along to replace the canister Mac Pro. Yes, it’s a monstrously sexy and powerful machine that totally represents Apple’s resurgence into the professional market. About time, Apple. The Mac Pro canister model languished for four years before you figured out a solution that customers want (Or, put another way, maybe want— have you seen the price tag?).
At the other end of the scale is the entry-level Mac line, made up of an aging MacBook Air which looks much like 2007, and the Mac mini which runs like 2007. Yes, Apple advertises the Mac mini as having a 4th generation Intel CPU inside. Uh huh. Fourth generation. Intel is shipping 8th generation CPUs these days. Does Apple have one in a Mac? Nope.
That brings me to the Lenovo Yoga 920.
It’s a Windows 10 notebook that starts at $1,199 so it’s priced about the same as an entry-level MacBook. It has better graphics, a better HD camera and dual array microphone, a larger and higher resolution display, an 8th generation Intel Core i7-855OU CPU, a built-in fingerprint scanner, three USB ports, 15-hour battery life, and a rotating touchscreen.
Just about every piece of hardware in this attractive notebook is the latest and greatest and makes the entry-level MacBook look positively anemic by comparison and competes well against MacBook Pro models for $1,000 more.
Apple’s pride is in the way these days and prevents the company from stealing from the competition. iMac Pro is a new exception, but Apple often lags behind in Mac hardware and selling a 4th generation Intel CPU in a Mac mini is criminal marketing. Touchscreen Macs? Apple says no, but touchscreen hybrid notebook tablets are the only bright spot among PC makers these days.
Apple’s executives think they know best about what customers want and need– and Mac sales are at record levels, so the argument agains that prideful attitude is difficult– but doesn’t the iMac Pro and the canister Mac Pro black eye tell us the company needs to pay more attention to the customer base and the competition?
This notion about pride goes back a few thousand years, but was well said even back in 1611 with Proverbs 16:18:
Pride goeth before destruction, and an haughty spirit before a fall.