People rail against mainstream media for creating fake news, but we see something similar in the technology arena. Fake comparisons. Last week I read a tech writer’s comparison of two new smartphones and 10 reasons why one was better than the other for business.
In this case the writer pitted the Samsung Galaxy Note 8 against Google’s new Pixel 2 XL. What happened to the iPhone 8 Plus? Technology media works much like a network news outlet (it doesn’t matter which one, they all suffer from a similar bias against fact at times). By far, the most used smartphone in business is iPhone, and certainly not Galaxy Note 8 or Pixel 2 XL.
What was the criteria to determine which smartphone is best for business? The Note 8 has S Pen. A stylus. I see them in use from time to time but not often. It’s a Samsung thing, but you will see iPhone users with a touch stylus, too. For some, it might be more accurate than a fat or clumsy finger.
What else? Dual rear cameras. The Note 8 has ’em, the Pixel 2 XL does not. How does that matter for business? The article doesn’t say. All the premium smartphones have excellent cameras, and if your business is photography chances are good you’re using a DSLR or equivalent anyway.
Anything more? The display. Samsung’s Note 8 has a slightly larger display with smaller bezels, chin, and forehead than the Pixel 2 XL. How does that help you in business? Silence is golden.
RAM & SSD: This is just a rehashed list of bullet points rather than any insightful use of features and benefits. Both models have 4GB of RAM and start at 64GB of SSD storage, but the Note can be expanded beyond infinity with a microSD card. Well, maybe not infinity.
Carrier availability should be an issue, but Samsung’s Note 8 plays nice-nice everywhere, comes with finance options, and the Pixel 2 XL is still pre-order. It’s as if the iPhone does not exist in business.
The one feature touting the Samsung Galaxy Note 8 over Google’s Pixel 2 XL that struck me as idiotic was Bixby. Yes, that’s #9 on the list of 10 reasons why the Note 8 is better than Google’s newest smartphone (the same one that comes with plenty of AI built in, and Google Assistant which may not be smarter than a first grader but works better than Bixby the not-quite-ready for pre-school toddler.
What a gawd awful ridiculous list of reasons to put one smartphone over another. It’s as if I said Touch ID makes the iPhone’s security better but without explaining the obvious. Why? Features require corresponding benefits, and those benefits then get compared with competing devices. Here’s an example. More RAM? Why is that good? S Pen? Why is that better than a finger?
The same writer listed the 10 best smartphones in a separate article. Each smartphone has a list of features but no comparison of benefits. What’s the point? It is nothing more than a bullet point list of features without benefits or comparison. Two of the top three smartphones listed– iPhone X and Google Pixel 2 Plus– have not even been available to test.
Is it any wonder modern media has a trust problem?