Status symbols come and go but Apple seems to create new ones each year. MacBook in rose gold. iPhone 7 in Black. AirPods. Yes, those are highly functional high tech, but they’re also status symbols that instantly tell others you’re a member of the Church of Apple, or capable of owning a slice of affordable luxury.
Here’s the latest symbol. Watch Series 3. This is no ordinary Watch or watch. Apple claims to be the worlds biggest watchmaker (let’s assume it’s all about making money and not making the most watches) and now there’s a version with a cellphone built in. That’s right. You and your Watch are no longer fully tethered to your iPhone. Watch can go with you, sans iPhone.
See? What’s different?
Yes, Watch Series 3 is loaded with new technology and bristling with health and exercise software, but the status symbol will be the red top on the Watch crown. That means you can use your Watch to make and receive phone calls without iPhone. The built-in motion sensor tracks your steps. GPS tracks your location. The heart monitor tracks your heart.
But that red dot on the top of Watch crown says you’re sporting the latest high tech money can buy. It’s subtle, but visible.
But wait. There’s more!
If you add Apple’s new AirPods– themselves another visible status symbol of our addiction to high technology from the Church of Apple– you can stream music from Apple Music. On your Watch to your AirPods. 40-million songs are available in Apple Music and now you’re not stuck carrying a phone when you exercise.
The Health app is improved Emergency services can be summoned if your heart goes wonky. Watch will tell you.
How much is all this health, exercise, and status symbol going to cost?
It’s almost as though we are tithing to the Church of Apple. A Watch Series 3 starts at $329 with GPS but if you must have Cellular connectivity, that starts at $399. An obvious status symbol of its own, the stainless steel Watch case starts at $599 at goes all the way up to $1,399 for the ceramic case, now available in white and dark gray.
What’s not to like? You head to the nearest Church of Apple Town Square (that’s what they’re calling them these days, even if not located in town or actually square), bow before any Apple team member (easily located by their colorful church garb), and invoke Apple Pay on your Watch or iPhone, and prepare to receive the latest wearable technology that knows where you are, how fast you’re breathing, where you went, who you talked to on the phone, and who sent you a text message you couldn’t read while exercising.
Only Apple could turn a high tech gadget into a religious and spiritual event.