What name will Apple give to the new 2017 iPhone? If history is a guide, then it’s obvious. Apple has used this tick-tock routine since iPhone 4 and iPhone 4s. This year’s model is the iPhone 7, so, in true tick-tock fashion, the 2017 iPhone should be called iPhone 7s and iPhone 7s Plus.
It’s monkey wrench time, folks. Many technology pundits have a different idea than tick-tock. These are the same people who say the iPhone’s design hasn’t changed in three model years, iPhone 6, iPhone 6s, and iPhone 7, so it’s time for a new design. What they don’t seem to understand is that every iPhone gets a new design because everything inside changes dramatically year to year.
Apple co-founder Steve Jobs on design:
Design is not just what it looks like and feels like. Design is how it works.
Duh. That means design is everything about the device and since iOS changes each year, and everything inside the hardware components of an iPhone change every year, so does the design. Any tech writer that says otherwise is lazy and ill-informed.
2017 is a different year and a different time than what took place from iPhone 4 to iPhone 7. Apple is trying to get away from the iEverything and not be the iCompany. Witness Apple TV, Apple Watch, Apple Music, et al. Even the iMac is no longer the company’s flagship Mac.
This year also marks the iPhone’s 10th anniversary. And, based upon rumors and leaks, this next iPhone will be a truly different design; top to bottom, inside and out. MacRumors has the basic list:
- 5.8″ OLED display
- Faster A11 processor
- Glass body
- Edge-to-edge display
- Camera and Touch ID integrated in display
- No Home button
- Wireless charging
- Three models – One OLED, two standard
The glass body will help antenna reception and allow for wireless charging (which isn’t really wireless in the sense of no cable; it will work like Apple Watch). So, this is a revolutionary iPhone year with a massive change in store for at least the flagship iPhone.
My best guess is that we’ll get three iPhones in 2017. iPhone 8 (the high end model with a bigger OLED display and the best of everything. iPhone 7s and iPhone 7s Plus will be smaller models with iterative changes in technology.
Zach Epstein says Apple won’t release an iPhone 8, iPhone 7s, or iPhone 7s Plus in 2017.
Unfortunately, the only thing I can say with any certainty is that Apple absolutely will not release three iPhones this year named iPhone 7s, iPhone 7s Plus, and iPhone 8. I have no idea what Apple is going to call them, I just know what the company won’t be calling them, though I can certainly speculate a bit.
Fair enough. But what will the names be? Remember, Apple is moving away from the iEverything model, and a numbering scheme gets very predictable after awhile.
Epstein thinks it might be something simpler:
- iPhone Plus
- iPhone Pro
Or, Epstein thinks a little iPad naming and numbering scheme might show up in the next iPhone:
- 4.7-inch iPhone
- 5.5-inch iPhone
- 5.8-inch iPhone
For awhile, I thought he was on to something, but now the argument has lost its wheels and jumped the track (not to mention jumping the shark with a naming scheme):
“iPhone X” has been tossed around a bit, though I’m not sure Apple would move back to “X” after dumping the OS X name in favor of macOS. Then again, perhaps Apple was clearing a path so that there would be no overlap between OS X and iPhone X. But still, what happens next year? iPhone 8, iPhone 8 Plus, and iPhone Xs? How about in 2019? iPhone 8s, iPhone 8s Plus, and iPhone X2? Nope, not a chance.
See? Craziness has ensued.
It’s possible that Apple could move away from iPhone entirely and just go to Apple Phone; akin to Apple TV, Apple Watch, Apple Music, et al. No. To this day people call Apple Watch the iWatch, and the iPod Touch the iTouch, so iSomething is here to stay awhile. Plus, a numbering scheme also means last year’s highest number is old, so there is an obvious migration from then to now at work.
In the end, it’s still a mystery and we all still really have no choice but to call Apple’s upcoming new phones the iPhone 7s, iPhone 7s Plus, and iPhone 8. Come September, however, don’t expect to see any of those names on stage during Apple’s big unveiling.
He thinks a change is in the works. Apple takes bold steps at times (goodbye headphone jack) and remains crazy conservative at other times (why do we still have iTunes?). There’s a problem with the iPhone 8’s rumored 5.8-inch OLED display. Reports suggest that the larger iPhone 7 Plus sells at about half the iPhone 7’s numbers. Would Apple make two new phones with larger screens when it’s obvious that the larger of the two screens now doesn’t sell as well?
Yeah, I know. I just messed up the naming scheme again.