Who says a write-in campaign cannot change the course of time? Alright, in the case of Apple and the much maligned and obviously neglected Mac Pro, circa 2013, it wasn’t so much a letter writing campaign that got Apple’s attention, but a growing mountain of online noise and negative public outcry was generated that executives had to reveal their plans for the Mac Pro’s future.
We’ve all seen children who are just too smart for their own britches, right? In other words, their cleverness is also their undoing. So it was with Apple in 2013 when the last Mac Pro was introduced to a sassy and highly public “Can’t innovate anymore, my ass” from Senior Veep Phil Schiller. There’s no other way to put it. Apple got too smart and cocky with the Mac Pro, which, by now, takes up a spot alongside the Mac Cube as a highly public reminder that even Apple isn’t perfect and releases a dud every now and again.
In essence, Apple has admitted the current Mac Pro is a dud; a clever design that boasted of industrial design and tightly integrated components at a time when the so-called professional level Mac user wanted something more akin to the Mac Pro it replaced– an expandable, customizable, personalized Mac– perfectly at home out of the box, or tricked out with fantasy components.
Apple’s Phil Schiller has gone from “Can’t innovate anymore, my ass!” to “Mac Pro? Wait’ll next year.” Apple has seen the light. And heard the complaints. And went back to the drawing board. And all that occurred over the weekend, apparently, because whatever pro is coming to the Mac will arrive next year, along with a new external, hopefully Apple-branded, display.
What about this year?
Well, this year Apple has decided to upgrade the current Mac Pro. Upgrade is the wrong word. Tweak. Yeah, that’s it. Tweak. The base model Mac Pro remains the same $2,999, but is a six-core Intel Inside– still the Xeon. So, if you need some real Apple Mac horsepower between now and next year, this is the Mac Pro to get.
One might wonder why Apple bothers with the Mac Pro since notebooks make up 80-percent of the Mac’s sales. That leaves 20-percent for iMac, Mac mini, and Mac Pro. Not much, right? Except for the math. The Mac is a $25-billion business; almost a Fortune 100 listing by itself. And Mac sales are more than double what they were back when the aluminum clad cheese grater Mac Pro was all the rage, so we’re not talking small numbers, even if the percentage of professional level Mac users is single digits. Dell or HP would be happy to have those Mac users switch to Windows.
Mac Pro, circa 2013, must have been a big disappointment for Apple’s executives who decided to follow form over function, chief design honcho Jonny Ive’s trademark.
As they say, reality bites. For now, Mac users need to exercise even more patience than they did the past few years because it’s all about “Wait’ll next year.”