Wait. What? Is that whole ‘Windows vs. Mac’ thing still going on? I thought that was settled 20 years ago. Steve Jobs himself said the desktop wars were over. Microsoft won. Is that battle still raging?
Yes, but it depends. Somehow the battle rages on in Matt Weinberger’s head on a very slow news day at the Business Insider Fake News Emporium. You see, Windows vs. the Mac is just exactly like Android vs. the iPhone. They’re false equivalencies but they make for great fodder during the aforementioned slow news days when nothing else matter except presidential tweets.
False equivalencies? Uh, yeah. Windows is an operating system. The Mac is a personal computer. That’s much like Android is an operating system. The iPhone is a smartphone. But people love a good comparison so let’s take a stroll down Business Insider’s ever imaginary yellow brick road to see why the tide is turning in Microsoft’s favor.
Former Apple lovers, including myself, are starting to reconsider Windows. And hardware like the Microsoft Surface Studio PC, Eve V laptop/tablet hybrid, and Dell XPS 13 2-in-1 are getting people excited about computers again.
Which explains why Windows-based PC sales are down, why Chromebooks are ousting PCs from schools, and why Microsoft’s own Surface PC sales took a nosedive last quarter.
It’s all about excitement.
It’s a huge renaissance for Windows, coming at a time when Apple fans feel like the company is treating the Mac like an afterthought. Don’t just take my word for it: Over the weekend, my friend Owen Williams wrote a piece titled “Why I left Mac for Windows: Apple has given up,” which really says it all.
Yes, someone decided to ditch the Mac and move to Windows. It happens. But such a move does not a trend make. Witness the aforementioned Windows PC drought, Microsoft’s Surface sales drop, oh, and the Mac’s record quarter in sales. Again.
The Verge’s Dan Seifert published a story called “The desktop PC is finally cool,” in light of the great strides that companies like Dell and HP have made in building interesting, extremely cool, nonportable PCs.
For just one of a number of product segments among Windows PCs that continues to drop in sales. Go figure.
Apple, by contrast, has yet to ship a Mac with a full touch screen and is instead positioning the iPad Pro tablet as a laptop replacement (which is ironic, since the iPad Pro was clearly inspired by Microsoft’s Surface Pro tablet).
Actually, the iPad Pro was more inspired by the iPad Air, which was inspired by the iPad, which was, as the story goes, itself inspired by the iPhone which was inspired by an iPad in Apple’s R&D labs, but that’s another issue.
Microsoft is so proud of their Surface line that they refuse to say how many it sells each quarter, but suffice it to say the Mac sells more and the iPad sells more than the Mac, so there’s those crazy numbers to contend with. Oh, and logic. Logic prevails.
Apple is far from doomed, but there is a sense that the tide is turning: Macs are no longer the unimpeachable gold standard in computing. And Microsoft and its partners are exploiting that vulnerability to great effect.
I’m confused. Matt’s article headline says ‘the tide is turning in Microsoft’s favor‘ and after a display of basic facts, the tide has become merely ‘a sense that the tide is turning.’ Of course, Microsoft and its Windows PC manufacturing partners and competitors are exploiting the Mac’s lack of a touchscreen by producing devices which sell in fewer numbers while the Mac sells in record numbers.
Math can be so confusing.
Don’t get me wrong. Apple has some Mac upgrade issues and I’m among a growing chorus of faithful who would plunk down money for an ARM-based Mac Pad with a touchscreen, but there’s just no math to support anything about Windows vs. Mac turning in Windows’ favor. It’s always been there. Apple just makes more money on the Mac than all Windows PC makers combined, including Microsoft.