Humans are eye candy aficionados. We judge books by the cover. We would rather feast our eyes on George Clooney or Beyonce than Michael Berryman or Donnatella Versace. So it is with me and my love affair with Mac apps. It starts with eye candy. The app’s logo.
If the logo is visually appealing I’ll take a look at the app. If it’s not, often I pass. Why? I figure if the developer took time to create a good looking logo for the app, then maybe they took time to make a great app.
Here’s an example of exactly that and where it all went wrong. The app is called Squash. It used to be called Squish. But the app’s logo is an orange being peeled, not a squash, not squashed or not squished. Everything is wrong here except the logo is colorful and that made me look closer at the app itself.
Squish? Squash? What does Squash do? The magic is drag and drop. Drag images or photos onto Squash (used to be called Squish) and it compresses everything to a more manageable size; perfect for uploading to Twitter or Facebook or sharing with others.
Basically, the app compress and optimizes images and photos. Those photos you took with your iPhone or expensive DSLR? They’re huge and not easily sent to friends or family via email or messages, or uploaded to a website or gallery unless they’re compressed. Squash… uh… squashes the image or photo. For example, a 5 megabyte photo can be compressed to about 1.5 megabytes but still look almost exactly the same. Ditto for a 1.5 megabyte photo which can be compressed down to about 300k.
Not many, but a few. Squash doesn’t seem to like all .PNG files, though most photos will be .JPG files anyway. I would like to see more statistics about file size before and after the squish… er… squash.
And there’s that logo. If the app’s name is Squash then maybe the icon would be more appropriate as a squished squash (the vegetable) than a peeled orange.