Photos get stolen and show up somewhere else, especially on inappropriate sites. The internet is such that preventing photos from being stolen is nearly impossible, but you can put a money wrench into the crook’s plans with a simple watermark. Hit the Mac App Store and enter ‘watermark’ in the search field and you’ll find a dozen photo watermark options that range from ‘That cheap?‘ to ‘How much?‘ and plenty in between.
In the middle is one with promise. It’s called Impression and it makes a copy of your original, adds a watermark which can be customized by font, angle, size, and opacity, and moved anywhere you want on the photo. Watermarks can be saved as a preset, resized as needed to match the photo, and it places watermarks on photos using a batch process.
My favorite watermark tool on the Mac is the more expensive and feature-laden iWatermark Pro, which is not available on the Mac App Store, but which has iPhone and iPad counterparts. This is as close to a full-featured, professional level watermark tool as I’ve found.
If you’re on a budget and would prefer to try-before-you-buy I’ll recommend PhotoBulk for the Mac which may be the easiest of all the watermark apps to use, has a few professional level features, handles bulk watermarks with ease, yet has plenty of options with a smaller than expected learning curve.
PhotoBulk lives up to the name, too, because it handles bulk photo conversions as easy as any, optimizes both .JPG and .PNG photos, and has handy option to rename files using special conventions. If I didn’t already have iWatermark Pro I would use PhotoBulk exclusively.
The reason to add a watermark to your photos before sharing or posting online is simple. Deter theft. You’d be surprised how few photos with watermarks are displayed on sites that steal photos.