Perhaps, but a war against whom? Business to business? Business to customer? If business truly is war, then maybe we need to think about who is warring against whom.
My first bout with a very public technology war was VHS vs. Betamax. It’s arguable, of course, but Sony’s Betamax video recorder was often considered the best, while newcomer VHS– with better licensing terms for manufacturers– was considered good enough.
Betamax lost. VHS won. Other wars of the past included cassette tapes vs. CDs. Blu ray vs. HD DVD. And, one of the all-time favorites, Mac vs. Windows. Up until the Mac, each technology war had a definitive winner. What was different about Apple and the Mac.
Apple’s products, for the most part, are customer centric, which explains the abnormal “love” shown for the Mac, iPhone, iPad, and Apple in general. Today, despite a minuscule marketshare, the Mac not only prospers, but is selling at record levels and taking away half of the PC industry’s profits, despite losing the marketshare wars to monopolist Microsoft.
Ditto for iPhone and iPad. In technology warfare, Apple remains customer centric, therefore, remains relevant and prosperous.
Here’s another recent example.
Apple Pay. It just works. Point your iPhone 6 to the NFC terminal in a store (by the end of next year they’ll be everywhere), press the home button to activate Touch ID, and the transaction is complete and ultra secure.
Typical Apple. Simple process for the customer, highly secure on the backend.
But business is war and there are many competing factions in the U.S., including the Walmart-backed MCX (Merchant Customer Exchange with the CurrentC competitor to Apple Pay) which aims to bypass the 2-percent to 3-percent fees charged by credit card companies when people buy using a credit card.
Apple Pay is more secure and much easier than the MCX CurrentC method, which is laughably complex, yet, one-by-one MCX is pressuring their member businesses– CVS, Rite Aid, Best Buy, and many others– to block Apple Pay. Why? With MCX, those businesses bypass the typical credit card fees. With Apple Pay the status quo remains, despite the benefits to the customer.
To put it bluntly, Apple came up with a better, easier, faster, and more secure method to buy products using a credit card, which is being blocked by the stores that don’t really give a crap about their customers. Look at the MCX list. Walmart, 7-11, Best Buy, K-Mart, Sears, ExxonMobil, and many others– all working feverishly to block Apple Pay, and run roughshod over customers by forcing them into a clunky multiple step purchase process– the likes of which has already been banned in China as being too insecure and troublesome– so they can save a few bucks.
Yes, business might be war, and customers are often caught in the middle of warring factions. But I’m taking sides. Just Say No! to Walmart, Best Buy, K-Mart, Sears, ExxonMobil and others who do not allow Apple Pay. I don’t mind a store with multiple payment options, so long as one of them is one I’ll use. I won’t use MCX’s CurrentC but I will use Apple Pay.