Truth police? Sure, why not? Today’s modern media is replete with more lies and falsehoods and misleading information.
This is the age of the misinformation superhighway, and poor old Apple is caught dead center, trying to swim upstream against a rising river of lies stated as fact.
Should Apple take out a red pen and start responding to all the lies, misinformation, and misleading stories we read every day?
Yes, Apple should respond. But it cannot. At least, not tit for tat, or respond to every story that bends, folds, and mutilates the truth. Modern media, which once was a one-way street where we would read or listen or watch but not get involved in the stream, has become a bi-polar conglomeration which includes media and media watches.
Apple watcher Tim Bajarin thinks that Apple’s famed Reality Distortion Field has relocated to Wall Street. It has. Wall Street, mainstream media, and the blogosphere no longer cares about reality, and Apple is caught in the vortex of misinformation.
Instead of responding to ever false story, crazy rumor, or the steady diet of misinformation which the world seems to prefer, Apple must get ahead of the waves, open the curtains, let down the hair, and apply some good old fashioned cultivation to the real news that comes from Cupertino (sorry for all the mixed metaphors– it’s the caffeine).
For the past decade Apple has relied on the media to trumpet the company’s wares to the public, basking in public adulation. The Mac is great. The iPad is great. The iPhone is great. The iPad is great.
What about the stock price? Despite turning out record financial numbers quarter after quarter, Apple’s success has been drowned out by a plethora of ‘Apple is doomed’ headlines; not only from the blogosphere, but now it has infected Wall Street and mainstream media.
Short of hiring Truth Goons™ to set the record straight on a face-to-face basis, and lean on those perpetrators of falsehood, Apple must take a different approach. Speak softly and carry a big stick of truth. But speak. Steve Jobs spoke often and that kept the Reality Distortion Field centered on him, and under his control. Tim Cook might be a great executive, but he’s soft spoken by comparison, and as a well educated and experienced executive tends to deal in numbers and facts.
That means he cannot control the Reality Distortion Field and it has left the buildings of One Infinite Loop to cause who knows what devastation to Apple. Apple needs a face, a voice. When Steve Jobs spoke, people listened. And mostly shut up after that because, well, you know, he was Steve Jobs. Tim Cook should stay on as Apple’s very capable CEO, but the company needs a new voice and a new face.
Jony Ive, anyone? Who can argue with that guy about anything?