Apple would give us bottles of water, occasionally a snack, and sometimes a new tee-shirt for the latest OS X cat.
Microsoft would simply overcharge their Windows customers while treating them like the enemy with a constant barrage of updates to fix security holes. Yes, those were the days. Well, here we are moving rapidly forward in the 21st century and oh how times have changed. The only lines at the Apple Store are for new iPhones and iPads.
The current revolution in technology is mobility and Microsoft remains stuck in 1999. The mobile revolution is passing by. What can Microsoft do to get some of its technological mojo back?
Build a better mouse trap? Nope. Make Windows easier to use? Nope. According to The Wall Street Journal, Microsoft is doing what it hates to do.
Windows 8 and Office are falling victim to price cuts. Why? Because the mobile revolution is here and customers have figured out that the emperor has no clothes. Customers don’t need Windows. And they don’t need Office.
To spur demand, WST reports that discounts to Microsoft’s manufacturing partners will help to lower prices, which is supposed to stimulate sales. Apple did the same thing with the iPhone in 2007. Once iPhone inventory had stabilized, Apple reduced the price, handed out credits to miffed early buyers, and the rest is history.
Unfortunately for Microsoft, Windows 8 and Windows RT don’t seem to be taking off as expected. Even the highly touted Windows Phone OS is hard to find on a smartphone in the wild.
Is this the beginning of the dark ages for Microsoft? Is there a dark storm cloud hanging over Windows? Google’s Android OS and Apple’s iOS own the mobile device market. Microsoft’s Surface tablets are seldom seen in anything more than a TV commercial.
Now we hear from none other than the WSJ that Microsoft is slashing prices to their OEM partners to stimulate sales of touch-screen devices. Microsoft once charged around $120 for Windows and Office, and reports say that has dropped to $30 for new touch-screen devices.
Is anybody buying?
Microsoft and their PC and tablet and smartphone partners don’t release actual sales numbers. You know, they kind that Apple publicizes every quarter.