Thanks to Spam Sieve and more judicious use of my email addresses, spam has dropped considerably in recent years. After wasting countless hours fighting email spam why would I advocate a way for you to use your Mac to create your own mass emails? Some email blasts are legitimate and useful for organizations and their members.
For that kind of email blast-o-gram you need a Mac app.
Serial Emailing With SerialMailer
My wife Jesse belongs to a number of local civic and school organizations. Because she has a built-in system administrator (that would be me), she often has the privilege to send out email messages.
The Mac has half a dozen apps that handle email blast-o-grams. SerialMailer is one that lets you customize the email message and merge it with your Address Book of contacts.
How SerialMailer works is rather straightforward. First, you need a database of names and email addresses. That’s handle within SerialMailer.
What’s good about the database is that it manages contacts separately from Address Book (but it imports from Address Book or other files, including spreadsheet, database, even vCard files).
Once you set up the email address database, you need to create an email message in the Message Editor.
Change fonts and sizes, add web page URLs and much more in the editor.
All your messages can be saved. You can import web pages, too. And, the message can be completely customized to each recipient. Create a message design and save it as a template to be used again later.
Once you have a database of email addresses, and a customized message, all you need to do is send the message.
For that, you get multiple options, too, including different email accounts, Apple Mail, or a built-in email server.
Other controls are useful, too. You can delay the sending of messages, keep a blacklist, check on errors, and even simulate an email blast-o-gram without actually sending.
It’s rather straightforward to setup a database of email addresses and contacts, and just as simple to set up a message. Sending is a mere click.
The only negative is email bounces. Those have to be handled manually. Having a way to check bounced email would be very useful, especially for larger email address databases.