The article focuses on how this new trend is showing up at one of modeling’s most prestigious names, the Ford Agency, where they’ve gone from employing 12 classic (females over 40) models in New York in the 1980s to 54 today.
Ford’s Paulette Ellison says it’s just a sign of the times:
You have a graying baby-boomer population that still has enormous buying power. That demographic needs to be portrayed in a different way.”
The article goes on to talk about how difficult it used to be for models over 40 to get work – and respect. But things really began to change when the first boomers reached 50. Now clients such as Liz Clairborne, DKNY, Vogue, Macy’s, Oil of Olay, L. L. Bean…the list goes on and on….are clamoring for classic models. In other words, “You’ve come a long way, boomer baby!”
Here’s the best news: not only are boomer models hot, they’re desired for all the right reasons. Here’s classic model Joy Bell:
There used to be a lot of jumping around — that’s not what they want from me now,” she said. “When I was young, they wanted a more passive, more malleable look. You’re the product of the photographer. Now they’re looking for a confident pose, two feet firmly on the ground. It’s in the shoulders, the way you stand. It’s a ‘you know who you are’ look.
That’s such a positive statement we’re gonna call that the Quote of the Week!
(And thanks to cub reporter, LL, for bringing this article to our attention.)