Have you seen this new TV commercial? ESPN ran it ad nauseam during its NFL draft coverage, so Skechers must think it has a winner here:
A tennis shoe so good that Joe Cool is talkin’ comeback!?! Are the insoles dipped in human growth hormone? Okay, it’s obvious that Joe’s tongue is firmly planted in his cheek for these ads…but still, have you seen the claims that Skechers is making for these new Shape-ups?
1. Improves posture
2. Improves blood circulation
3. Strengthens the back
4. Tightens abdominal muscles
5. Firms buttocks
6. Tones and firms thighs
7. Firms calf muscles
8. Reduces knee joint stress
Whew! Seems the only thing these babies don’t do is cure hot flashes and erectile dysfunction (boy, now there’s a shoe boomers would kill for!).
Of course, here’s the big question: Do they really work? Skechers claims to have four clinical studies in the US and Japan that prove their shoe:
increases muscle activity and energy consumption over standard fitness shoes!*
Ah, but notice the little asterisk there? That means there’s some fine print, and that fine print says:
These independent case studies were commissioned by SKECHERS.
Hmm, you always have to wonder about just how willing researchers are to bite the hand that is funding their study.
According to Skecher’s website, these shoes work because they have a “kinetic wedge super soft foam insert” and “dynamic rolling bottom” which simulates walking on soft sand, and that sand-walking motion results in “stronger leg, buttock, back and abdominal muscles as you stabilize your steps.” Some of that doesn’t sound far-fetched; anyone who routinely takes long walks or runs along the beach knows you really feel the burn afterward.
They look kinda clunky though don’t they? Must be the foam insert. Looks aside, Skechers touts a slew of testimonials from around the world for their Shape-ups. Granted, some of the claims, like firmer calves and improved posture, sound plausible. But a shoe that can tighten your abs? Bohemian boomer is skeptical…and for that claim, we’d like to see an independent study that isn’t dependent on Skechers’ bankroll.
Have you tried out the Skechers’ Shape-ups? Did they really shape you up? Click the Comments link and tell us what you think about them.