Will Apple Envy Be The Undoing Of Microsoft, Google, Amazon And Samsung?

Apple EnvyOne of my Mac360 colleagues informed me that a new Microsoft Store is due to open where he lives.

Right across from a very popular Apple Store.

Then I read that Google may open their own branded retail stores this year to compete with Apple. Samsung already has a few retail stores that look like Apple Stores with the Apple logo removed.

Clearly, Apple is doing something that their competitors find worthwhile. You know what they say, right? ‘Imitation is the sincerest form of flattery.‘ If that’s the case, every major tech company from Microsoft to Samsung, and Google to Amazon spends a lot of time, energy and money trying to flatter Apple.

Why is Apple not happy with all that flattery?

Obviously, the genetic makeup of Apple as a company is that they’re creative and other companies are not. Therefore, what Apple creates is a work of art. Flattery is imitation, not art.

Atlanta is home to a couple of Microsoft Stores. The one in Lenox Square Mall looks much like an Apple Store, only darker. And with far fewer customers.

Apple’s retail stores number just under 400 locations, and they’re both wildly popular and incredibly profitable. They’re also very busy with customers and Apple associates. I could take a page from Yogi Berra’s book and state, ‘Nobody goes there anymore. It’s too crowded.’ And you would understand.

Even if Microsoft and Google retail stores lose money for many years, their intent is similar to that of Apple– create a place where people can touch and feel their products. And get service and support. It makes sense.

I’m certain that both Microsoft and Google (and, Samsung when they announce their own retail stores) have another objective. Stop Apple’s growth. Apple is killing it with the retail experience that matches the user interface experience which only enhances the relationship Apple has with their huge customer base.

No other competitor has that kind of relationship with so many customers, so Microsoft, Google, Samsung, Amazon et al, are doing desperate things to prevent Apple from walking away with the largest share of industry profits.

Oh, wait. They did that already.

A little competition is good, right? I don’t view this venture into retail, or the severe copying of Apple’s products by the competition as anything more than desperation. It might work. But these companies better hurry. As it is now they’re spending more than they’re making to compete with Apple and a company can’t continue to do that for long.


  1. Born 1947 April 26th. I graduated high school before computers but ended up purchasing one of Steve’s new bicycles for the creative mind in 1985. It came with a handle, perhaps a precursor to the ultra mobile iPad. It took Apple almost ten years to sell one million macs, now only three weeks, iPads, about 3 days. Only a very few educators have noticed this looming disruptive event. You might be interested in checking out schoollibraries.net, a free shared library designed to provide a pool of curated resources for the iPad wielding student.